The First-Ever ‘Business of Yoga Bootcamp!’
“Discover How to Earn a
Great Living Teaching Yoga,
Traveling the World, & Doing
What You Love!”
Dear Yoga Teacher,
If you’re a yoga instructor who loves your job, loves teaching, but is perpetually broke and burnt out, then sit down and listen up because I’ve discovered a little-known secret that could very well change your life forever. Here it is:
“The happiest yoga teachers in the world teach
less, earn more, and inspire ten times as many
students as you do simply because they’ve
learned how to leverage their time.”
My name is Lucas Rockwood, and I’m a former office rat. I worked in cubicle on a floor full of cubicles in New York City. I wore khaki pants and polo shirts. I drank coffee by the liter, surfed travel websites compulsively looking for weekend escapes, and basically hated everything about my life.
Then I found yoga! I found my purpose, quit my job, and ran away—forever! You’re probably a lot like me. You’ve had enough with the mainstream corporate culture. You want your life to be meaningful, not just full; and most of all, you want to enjoy your work… am I right?
Here’s some bad news: the average yoga teacher earns just $23,000 per year. Most are so broke they take any teaching gig they’re offered just to pay their bills. They do private classes for clients they hate, they’ll teach as many as 3 classes in a row just for the money, and they’ll even skip their own practice just to make a few extra bucks…
… sound familiar?
This, my friend, is nothing short of pathetic. And it’s exactly how I used to be. I was a yoga teaching robot in a constant state of tiredness, disappointment, and frustration… but I LOVED yoga. So what did I do wrong?
I was so stupid! I’d escaped the corporate machine and then jumped right back into it, only this time I was wearing yoga clothes instead of office casuals. I wore flip flops instead of loafers—but still, earning money was such hard work.
Here’s the good news: Out of desperation, I hired a business coach to help me manage my studio; and during our first meeting, he graciously told me I was doing everything wrong. Not something. Not most things. Basically, I was doing every single thing ass-backwards. So no surprise, I was barely getting by.
Fast-forward just one year later. My yoga studio was cruising, and I’d started two more yoga-related businesses on the side just for fun. When I say “fun,” I do mean it. I REALLY enjoy what I do, each and every day. I teach less, earn more, and enjoy my work ten times as much as I used to. I regularly say “no” to job offers, set my own schedule, and earn a great living.
This is how things are supposed to work. Life is supposed to flow…
Why am I telling you all this? In November, I’m holding my first-ever Business of Yoga Bootcamp where I’ll reveal to a select group of students nothing but my simplest, most-powerful strategies for designing your dream life in the next 3-12 months. I’m a wildly impatient person (not very yogic, I know), so this bootcamp is all about lifestyle design at warp speed.
We’ll start each day with a 2-hour, vinyasa yoga class, and then we’ll spend the rest of the day neck-deep in constructing your perfect life. On the spot, we’ll build a totally new website just for you. We’ll create your personal mission statement, we’ll polish up your resume and bio. We’ll contact potential employers and partners about exciting opportunities that fit perfectly with your interests and passions. And finally, we’ll create a dead-simple business plan that will ensure your success.
Business plan? Urgh… that sound boring, doesn’t it? Believe me, there’s nothing boring about crafting your life the way you want it and working for yourself. I’m not an intellectual or a theorist. I’m not especially smart or gifted. I’m just an average yoga bum like you who has figured out a better way to live—and I’d like to cordially invite you into my world…
But before you do anything else, start by ordering my free CD, called the 5 Laws of Yoga Business Success. It’s a fast-paced audio program that will totally transform your views on work, life, and money.
It’ll also help you understand who I am, what I’m about, and how I can help you earn a great living doing what you love. Order my free CD now!
Here are the 5 Laws of Yoga Business Success you’ll learn on my Free CD:
LAW #1 - Find Your Passion
Teachers who LOVE their style of yoga, their practice (or even something as specific as kundalini meditation, inversions or backbends), those are the teachers that act like giant magnets, drawing students to their classes naturally— effortlessly!
On my FREE CD, I’ll show you a 5-minute exercise that will help you find your true yoga passion in minutes, and then use it to teach fun, exciting classes.
Note: this is not about being a superstar. It’s all about recognizing what really drives you and giving that back to the world as service.
LAW #2 – Find Your Yoga Vehicle & Drive!
Every teacher needs to find their preferred teaching vehicle. Is it a 1-hour class? A 5-hour workshop? A book? A DVD?
There are literally dozens of successful teaching vehicles, and on my FREE CD, you learn how to quickly decide which one best fits with your personality and goals—and then how to drive it!
LAW #3 – You MUST Be Self Employed
I don’t care if you work for a huge studio or if you teach in a church basement. As a yoga teacher, you must always remember that you work for yourself.
If you’ve found a studio you love, that’s great. But studios go out of business every day, and you are not a product or just another employee. You’re a unique individual with unique talents and passions, so I’ll show you how to bullet-proof yourself from the ups and downs of the economy and the ups and downs of yoga studios.
Note: I’ll also teach you exactly how you can setup and run your own profitable yoga studio with little or no capital if that’s what you’d like to do.
LAW #4 – Poor Yoga Teachers Suck
The last thing this world needs in anther broke yoga teacher. Students don’t want a teacher who can’t afford health insurance or who hasn’t got a dime of savings. They want to look up to you not just for your yoga classes—but for your lifestyle as well.
To live simply is honorable. To live in poverty is a shame. Poverty is a disease, a state of lack that produces anxiety, hopelessness, and struggle—none of the qualities of a good yogi.
Don’t misunderstand me. I have no interest in stretch limos or Hollywood parties, but it’s absolutely crucial that you develop a healthy relationship with money.
On my FREE CD, you’ll learn how to effortlessly double your income (at least), spend less than you earn, give to charity each and every year, and live a life of true abundance by confronting your money issues head on by making minor shifts in your behavior that’ll lead you to financial freedom faster than you ever thought possible.
LAW #5 – Creativity is the Key to All Success
Every moment you’re alive, you’re both consuming and creating energy. The happiest, wealthiest, most-respected teachers are those that create more energy than they consume.
You don’t need Yoga Journal-flexibility or the inspiring voice of a politician to inspire students. You simply need to put out more energy than you consume each day, and everything will flow.
This is NOT the power of intention or “The Secret.” This is all about creative action, each and every day. For every yoga class you teach, you must yourself practice. For every new skill you learn, you must teach it to others many times over to keep your creative abundance flowing.
Creative action has been a part of the yoga tradition since the beginning of time, but many teachers forget the simple law of give and take.
On my FREE CD, you’ll learn how this simple philosophy of “Create More Than You Consume” can literally transform your entire teaching career overnight… and once you understand it, creative action will manifest every change you could ever want in life. Order my free CD now!
Why should you listen to me?
I got kicked out of college at age 20 because I couldn’t pay my tuition bills. I stumbled and struggled through life for nearly 7 years, unsure of how to “make it” financially in this world without any degree or any real training. I worked hard, I tried hard, but I wasn’t moving forward.
At age 27, I had less money than when I was 20. I owned my own yoga studio, but I felt like I was drowning in work and debt. It’s no coincidence that most yoga teachers are single and don’t have children—most of them don’t have any other option because their lives are so unstable.
That’s where I came from, and since you’re still reading this, I’m guessing you can relate to some or all of what I experienced too.
To date, I’ve taught yoga in 5 countries. I’ve worked for the most successful yoga studio in the world (PURE Yoga) and one that went out of business (Q Yoga). I owned my own studio, I’ve employed more than over a dozen teachers myself, and I’ve diligently dissected the business model of the top 20 studios and teachers in the world.
What I’m saying is this: I’ve done my homework, I know the yoga business as an insider, and I can show you exactly what works and what does not. It’s certainly true that most yoga teachers just “go with the flow,” but remember, most yoga teachers make just $23,000 per year.
If you’re 20 years old, single, and living in Ashrams, $23,000 might be enough to get by. If you’re an adult and trying to live a stable life, an abundant life, you need to take an active role in your success.
My life today…
I live life on my own terms. I have at least half a dozen creative projects going all the times, and I earn a great living without any of the stress and anxiety I used to feel.
So what exactly do I do? I teach yoga, nutrition, and lifestyle. I run a supplement business in the U.S. and four major teacher training events in Asia each year. I work as a virtual yoga coach and business consultant to students in 21 countries. I write articles and create videos. I practice yoga for 2 hours every day. I spend time with my wife and daughter. I travel, read, study, and try to enjoy the abundance that I’ve been blessed with.
Sound good? That’s my life, and I created it from nothing—less than nothing actually. In 2006, I was $55,000 in debt and completely lost in life. Today, I’m debt free and so excited by the sheer number of opportunities available to me that I can’t wait to get out of bed in the morning.
I’m not special. If I can turn my business life around this fast, you can do it too. Business is like yoga… when I first started practicing in 2002, each class was so painful, so difficult. Now, my yoga practice is fun, effortless—a joy!
I don’t have to think about it or force it, I just do it
Your work life is the same: once you breakthrough that initial rejection—once you embrace the business of life as a wonderful part of life—suddenly you can appreciate and thrive where you used to struggle just days or weeks before.
Join My Bootcamp in November!
It don’t matter if you’ve been teaching yoga for 10 years or if you’re just getting started—now is the perfect time to figure out exactly what you need to do to manifest your lifestyle dreams.
What does that mean? It means that if your dream is to have 3 kids and a dog and live in the Italian countryside teaching yoga retreats for 1 week of every month (but right now you’re sleeping on your best friend’s couch and struggling to pay off your credit cards) then it’s time to make a plan of action so you can get where you want to go fast!
COURSE SYLLABUS
- How to find yoga teaching jobs anywhere in the world
- How to start your own studio with little or no capital, and be your own boss
- How to setup a fun & profitable yoga website for yourself (all students will be assisted in the creation of a completely
new website during the course) - How to choose yoga training courses that will give you real job skills studios are looking for
- How to earn great salary, live without money stress while you save & invest for the future
SCHEDULE OF EVENTS
This course begins 4 weeks before you arrive in Koh Samui with a series of pre-course assignments (don’t worry, they’re extremely fun) and at least 1 coaching call from me.
I’m all about taking swift, immediate action, so before you even show up to the bootcamp, you’re going to have a new website up (my team do everything for you), and you’ll have the outline of an exciting lifestyle custom-designed by you that we’ll flush out in detail during the course.
IMPORTANT: Prepare yourself for an extremely intense bootcamp experience. We’ll have a lot of a fun, but you won’t have any free time at all since we’ll be working from morning until very late at night on crafting your dream life.
Holidays and relaxation are important, but that’s not what this is about. Even during every meal and every break, you’ll be working with a partner on specific exercises and assignments to help you grow your yoga business—right now!
After we finish in the evening, you’ll have emails to send, people to call, and immediate action steps that will take you closer to you goals that same day.
This might sound like a lot of work, but believe me, you’ll be buzzing with ideas and giddy with excitement once you realize all the opportunities we discover together with a group of yoga people who share your vision.
Day-to-Day Schedule Breakdown
1-28 OCTOBER – Pre-Course Work
- Pre-course assignments 1-4 will be assigned, one per week until the course start date. These are extremely fun, creative brainstorming exercises that will prepare you to get the most out of our time together, and get the maximum momentum as quickly as possible
- My team will upload a customized website for you before you arrive in Samui
- You and I will schedule a minimum of one, 1-hour
telephone coaching session where we’ll discover your dreams, goals, and interests in preparation for the bootcamp itself
31 OCTOBER (travel day)
19:00 – Dinner
20:00-Late – Orientation, Introductions & Scheduling Session
1 NOVEMBER (full course day)
07:00-09:00 – Vinyasa Yoga Class (guest teacher TBA)
09:00-10:30 – Breakfast Break
10:00-13:30 – Dream Life & Massive Action Goal Setting Session
13:30-15:00 – Lunch Break
15:00-18:30 – The 5 Laws of Yoga Business Success:
Put them in action in your life now
18:30-20:00 – Dinner Break
20:00-Late – Online & Offline Business: your own studio, workshops, retreats, and trainings ‘how to’ from A-Z
2 NOVEMBER (full course day)
07:00-09:00 – Vinyasa Yoga Class (guest teacher TBA)
09:00-10:30 – Breakfast Break
10:00-13:30 –Get Paid to Travel, Teach & Study Yoga: plan of action, building a network of contacts, and scheduling your first event
13:30-15:00 – Lunch Break
15:00-18:30 – Marketing & Promoting the Yoga Way:
how to sell your classes and events without selling your soul. Low and no-budget solutions that deliver huge results fast.
18:30-20:00 – Dinner Break
20:00-Late – Online & Offline Business: beyond basics, advanced strategies for growing your business both in person and virtually
Note: in the evenings, it’s very possible we’ll go past midnight in our final workshop. Once your creative energy starts flowing, you won’t want to stop.
3 NOVEMBER (full course day)
07:00-09:00 – Vinyasa Yoga Class (guest teacher TBA)
09:00-10:30 – Breakfast Break
10:00-13:00 –Mindset, Money & Breaking Free: Learn to reprogram your mind through consistent actions to redefine your life and allow success to flow through you
13:00 – Lunch Break & Hotel Checkout
What to Expect
A New View of Money- Most yoga teachers are embarrassed to admit that they have no clue about business—or they think that “business is evil” or that “it’s not spiritual” to be concerned about money while at the same time, it’s a constant source of stress and anxiety in their lives.
That’s exactly the paradox I was trapped in until I finally caved in and hired a conscious business coach to help me change my ass-backwards approach to earning a living. The truth is, abundance doesn’t just happen to you, it happens after a very predictable set of positive creative actions that are not at all difficult but do take conscious, deliberate effort to manifest.
During the bootcamp, expect to be shown this path to manifesting abundance in your own life. Expect to discover that some of your past beliefs have been holding you back, and expect to make friends and connections that will last for years to come.
The global yoga community is an incredibly small, tight-knit group; and once you discover your passion and your talents, you’ll be amazed at how easy it is to share your teaching with others, travel, collaborate, and earn a great living doing it.
You’ll learn the yoga studio business in and out. You’ll learn the online yoga business frontwards and backwards.
You’ll learn about social media and yoga, you’ll learn how to create events that people are excited about, and you’ll learn how make your personal practice a personal asset (just like a home or stocks) that grows in value with every passing day.
Who Is This For?
My Yoga Business Bootcamp is for current or aspiring yoga teachers, or other mind-body practitioners like massage therapists, Tai Chi/Chi Gung instructors, and personal trainers. It doesn’t matter if you’ve taught 1,000 classes or if you never even taught a single class, the business skills you’ll learn are universal to everyone at any stage in their career.
In the same way that yoga teacher training teaches you how to lead a class, my Yoga Business Bootcamp will teach you how to earn a great living teaching yoga anywhere in the world.
Who This is NOT For?
If you think money is the root of all evil, or that your success means some else’s failure, then this course is not for you. If you believe that abundance is in limited supply or that there’s “only so much to go around,” again, I don’t think this course is appropriate.
I believe that everyone can smile every day, but not every does. Everyone can sing and dance and create positive energy—but not everyone does. Everyone can also create massive value, an enormous surplus of creativity that attracts money effortlessly—but hardly anyone does.
Most people just consume, consume, and consume.
The students that will get the most from this course are those that know there must be a better way… a way to give more and get more, to leverage their time, to multiply their energy output and be rewarded with greater financial comfort and abundance. People with this understanding—this belief—are the ones that will walk away from this bootcamp with a big golly grin and a backpack full of ideas and action plans.
How Much Does it Cost?
The bootcamp itself is a 3 day/3 night wild ride into the business of all things yoga, but the course really begins on the 1st of October when you start working on your pre-course assignments, and we have our initial coaching call to lay the groundwork for a big financial shift in your life.
The bootcamp will be held at Absolute Sanctuary on Koh Samui, a lovely facility on a very special island in Thailand. There is a pool, a steam room, a lovely restaurant, and beautiful sea views from most of the rooms. It’s the perfect location.
Tuition: 19,950 THB
Early Discount: Just 15,950 if registered before 1 Aug 2009*
Tuition Includes:
- 1-on-1 coaching with me before the course start date
- A custom installed website for your new business ventures
- All course materials
- Daily yoga classes
- All workshops & lectures
- Airport Transfer
- Follow-up email support for 1 month after the course
Food/Accommodation: 6,950 THB (3 days/3 Nights)
Total Investment: 22,900 THB (before 1 Aug)/26,900 THB (normal)
*additional 3,300 THB for private room
Accommodation – is shared rooms (singles available for an additional charge) in Absolute Sanctuary’s charming, boutique, Moroccan-style resort.
Food – simple, healthy vegetarian meals served 3 times per day with lots for fresh produce.
Weather – November is cool and breezy on Samui with possible storms (that can be quite lovely)
My 100% Success Guarantee
This is only fun for me when you quickly create a fun and profitable yoga business for yourself. With that in mind, my 100% success guarantee works like this: come to my bootcamp, and if for some reason (or no reason at all) you feel like it’s just not your thing, let me know by the end of day 1 and I’ll immediately refund 100% of your tuition payments on the spot.
My 200% Success Guarantee
The yoga business strategies and techniques you’ll learn have been proven successful dozens of times in at least 18 different countries so I’m extremely confident that if you immediately apply my system to your teaching career, at the very least, you’ll earn back triple the cost of your bootcamp tuition just in the first 3 months after the course.
If you put my system into action and for some whacky, crazy reason it simply does NOT triple your money back in the next 3 months, I’ll happily refund your tuition cost times two to compensate you for your time. The truth is, most people I work with triple their tuition investment in just 2-4 weeks… with the right tool, the Business of Yoga is really very simple.
There are 2 Types of People…
From my experience, there are two just two types of people. The first type are those that constantly struggle to get by. They blame the economy, blame their boss or their community—and so it’s no surprise they rarely break free from the jail cell life they’ve created for themselves.
The second type are those that take responsibility for their life, those that are not afraid to admit that they don’t know it all—that there’s ALWAYS a better way. These people are constant students, hungry to learn and grow and develop in all aspects of their lives.
Whatever happens in the economy or at work hardly phases these types because they understand that deep inside they have the power to shape their own reality, create infinite opportunity and abundance at will.
I’m not proud to admit that I spent most of my life in the first group—the whiners and complainers. I assumed that successful people just “got lucky” or inherited their success from their family.
Today, I realize that my biggest handicap was my own mind—my outlook—and once I got the right tools for growth, things shifted so quickly I hardly recognize the life I used to live… like watching an old black and white movie and thinking… “Did people really live like that??”
In yoga circles, there’s a huge emphasis on the power of the mind—and rightly so. But often, people forget the power of rapid, clear, definitive action. If you want your life to be different, you need take new, bold, definitive action now to make that happen.
I would love to have you join us in November. This is the most-exciting event I’ve ever taught, and already, I’m buzzing just thinking about it. Personal transformation is what brings all of us to yoga, and this Business of Yoga Bootcamp is the next step along that path.
Clear your calendar, book your ticket, and get ready… it’s going to be an intense few days! I hope to see you on Koh Samui!
To your success,
Yoga Teacher & Serial Entrepreneur
help@MyYogaBusiness.com
+1.310.878.4829
p.s. If you haven’t yet, please order my FREE CD so you can get started right away. It usually takes 5-7 days to ship to the U.S. and 7-14 days to all other countries. There is not charge for the CD itself, I just ask that you pay $7.77 shipping and handling to cover costs ($10.97 international).
p.p.s. The Business of Yoga Bootcamp will be held here:
http://www.AbsoluteSanctuary.com Not bad, eh?
APPLY NOW! Download application here