Every Student Needs a Yoga Mat: Important Lesson
Dear Yoga Teacher,
Let’s talk about tools of the trade.
In the same way that every serious yoga student needs
a yoga mat, every serious yoga teacher needs some
essential tools to get kick their business up to a
sustainable level.
Sustainable means that even if you go on holiday for
a couple weeks, when you come back, you don’t have
to start from scratch.
Sustainable means that you work less and earn more
as the years go on, not vs. versa.
Sustainable means that your efforts are long-term focused
and community-based as opposed to paycheck-to-paycheck,
and single-class-based.
Here’s a shortlist of 4 tools you MUST have:
1. A website
2. A contact list of students
3. A contact list of partner studios
4. A very clear focus to your teaching
These four tools all seem straightforward enough, but
most teachers have none of the above. Some teachers
take the leap and get a website up, and a very savvy
few actually keep and maintain an active contact list with
students and studios.
And hardly anyone has a clear focus to their teaching.
And what about the ones that do? Well, those are the
guys and gals you see in Yoga Journal. They are the
ones that lead workshops at the big yoga conferences,
and they’re the teachers that have no trouble filling
a classroom of any size.
It’s NOT because they’re the best in the world. More
often, they are good teachers (just like you) who take
their yoga business seriously…
… because great teaching is all for naught if no one
shows up to class. And it’s no fun if it takes you 365 days
to fill a 1-day workshop.
Live outside the box,
Lucas
Yoga Business & Marketing Coaching
p.s. Your website is not a place to show off your
amazing poses. Instead, it’s an extension of your yoga
studio classes. It’s a place to teach, post your schedule,
send out a newsletter, update events, post videos, blog,
and more. It’s really that simple.