MP3 University: Are You Enrolled?
Dear Yoga Teacher,
After finishing school, the average person reads
1 book per year.
Notice I said READS not BUYS because everyone
I know loves to buy books, but if you sat down and
asked them to be honest, you’d find most of them
never got past page 15.
A shelf full of books, head full of nothing but “plans
to read.” Why? Are we stupid? Lazy? Illiterate?
No, we’re just busy. And worse yet, many books
are just plain dull. And some are lousy. And it takes
5-25 hours to read just about any book, and that’s
a lot of time.
That’s why I enrolled in MP3 University.
All you need is an MP3 player (ipod or any other)
and an internet connection and you’re accepted.
And the wealth of knowledge you can absorb will
absolutely blow your mind.
I’ve always been a reader. In the old days, that meant
I’d read 10, 12 or maybe 15 books a year. I mean really
read them, study them, take notes.
But for the past 3 years, I’ve read no less than 50 books
each year. Sometimes as high as 90. This single habit
alone has literally doubled my intellectual property,
the value of my brainpower.
And I have the bank statements to prove it.
How can a father and a husband and a guy who
owns multiple businesses manage to read that much?
It’s simple. I listen to my books instead of reading them.
Every time I travel, I get through a minimum of
3 books. If I’m waiting for a friend or a meeting,
I pop in the headphones and go back to school.
I read business books, health books, yoga books,
and fiction. I listen to the New York Times, I download
obscure lectures, and most recently, I get lots of
great info from free podcasts (available from iTunes
Store).
We live in the information age, but for most people,
that just means they log onto Hulu or Youtube and
watch TV on demand.
The information age to me is all about instantaneous
access to the best and the brightest minds any time
you wish.
I’m fanatical about audio learning, and I think you
will be too. If you don’t already know, there’s a site
called Audible that has a great selection of titles.
They have a special now where your first 2 books
are free: CHECK IT OUT
I use their yearly subscription so I have ultra cheap
access to a minimum of 25 titles per year (though I
always go way over my limit).
I’d encourage you to do the same. The next place is
the iTunes Store where you’ll find both free and paid
content. There are hundreds of amazing, free Podcasts
on just about any topic.
Yoga? Yes, tons. Health? Yes, lots. Business? Absolutely.
So let’s all enroll in MP3 university. Flick off the TV,
pop in the headphones, and expand your intellectual
property.
Live outside the box,
Lucas
Yoga Business Marketing Strategies